CONSUMER HEALTH INTELLIGENCE PLATFORM
Personalized Wellness for Your People
Genetics-informed wellness platform with expert oversight across health, mental wellness, nutrition, and fitness—delivered to your employees, guests, or members.
Complete Wellness Intelligence for Your Organization
A turnkey genetics-informed wellness platform that you offer as a premium benefit to employees, guests, or members
The Consumer Health Intelligence Platform is a comprehensive B2B2C wellness platform that combines polygenic genetic testing with AI-powered insights and expert validation across four key health domains. Your organization offers this as a premium wellness benefit, while we handle the genetic testing, expert oversight, and personalized recommendations.
Each user receives polygenic risk assessment through microarray-based genetic testing, revealing predispositions for common health conditions, nutritional responses, mental wellness factors, and athletic performance traits. Our AI analyzes this genetic data alongside lifestyle information to create personalized recommendations—all validated by domain experts before reaching your users.
Human-in-the-loop validation ensures every recommendation is reviewed by qualified professionals: physicians for PureHealth, psychologists for PureMind, nutritionists for PureNourish, and fitness experts for PureFit. This expert oversight delivers clinical-grade personalization in a consumer-friendly wellness platform.
Differentiators
What Makes This Platform Unique
Polygenic Testing Included
Microarray-based polygenic genetic testing for every enrolled member.
Expert Oversight
Human-in-the-loop validation so physicians, psychologists, nutritionists, and fitness experts review every plan.
Four Integrated Domains
PureHealth, PureMind, PureNourish, and PureFit work together inside one experience.
Genetics + CDSS Intelligence
Powered by Genetic Analysis and Clinical Decision Support for precision guidance.
Four Integrated Wellness Products
Comprehensive health intelligence across the domains that matter most
PureHealth
Proactive Health Intelligence
Personalized health monitoring and disease prevention based on polygenic risk assessment and lifestyle factors. Users understand their genetic predispositions for common conditions and receive expert-validated guidance for maintaining optimal health.
Key Features
- •Polygenic risk scores for common diseases (diabetes, cardiovascular, cancer)
- •Personalized preventive care recommendations
- •Symptom tracking and health monitoring
- •Early warning indicators for health changes
- •Health goals and milestone tracking
- •Expert physician oversight on all recommendations
PureMind
Mental Wellness & Cognitive Performance
Genetics-informed mental wellness support combining polygenic predispositions with behavioral patterns for personalized stress management, sleep optimization, and cognitive health strategies.
Key Features
- •Genetic factors affecting mental wellness and stress response
- •Personalized stress and anxiety management techniques
- •Sleep quality optimization based on genetics
- •Cognitive performance enhancement strategies
- •Mood tracking and mental health monitoring
- •Expert psychologist validation on all mental wellness guidance
PureNourish
Precision Nutrition Science
Nutrigenomics-based personalized nutrition combining genetic food responses with metabolic profile and health goals for truly personalized dietary guidance that goes beyond generic meal plans.
Key Features
- •Nutrigenomic analysis (how your genes affect nutrition)
- •Personalized meal plans based on genetic responses
- •Food sensitivity and intolerance predictions
- •Weight management strategies tailored to metabolism
- •Macro and micronutrient optimization
- •Expert nutritionist oversight on all dietary recommendations
PureFit
Genetic Fitness Optimization
Personalized fitness programming based on genetic athletic potential, injury risk factors, and recovery patterns for optimized exercise plans that work with your body's natural strengths and limitations.
Key Features
- •Genetic athletic potential and muscle fiber composition
- •Personalized exercise programs based on genetics
- •Injury risk assessment and prevention strategies
- •Recovery optimization based on genetic factors
- •Performance tracking and goal achievement
- •Expert fitness trainer oversight on all exercise recommendations
Premium Wellness Benefits for Your Organization
Partner with us to offer genetics-informed wellness to your employees, guests, or members
Corporate Wellness Programs
Offer comprehensive wellness benefits that go beyond traditional health insurance. Give employees access to genetic insights, personalized health guidance, and expert support across physical health, mental wellness, nutrition, and fitness.
Benefits
- •Reduce healthcare costs through preventive care
- •Improve employee engagement and retention
- •Demonstrate investment in employee wellbeing
- •Measurable wellness outcomes and ROI
- •Differentiate your employer brand
Use Cases: Employee wellness programs, Executive health benefits, Preventive health initiatives
Luxury Wellness Experiences
Elevate your wellness tourism offering with genetics-informed programs that guests can't get anywhere else. Provide personalized wellness retreats, spa experiences, and health optimization programs backed by genetic science.
Benefits
- •Unique premium service differentiator
- •Increase guest spending and length of stay
- •Create memorable personalized experiences
- •Generate post-visit engagement and loyalty
- •Premium pricing for genetics-based programs
Use Cases: Wellness resorts, Luxury hotels, Medical tourism, Spa retreats, Health optimization centers
Patient Engagement & Wellness
Extend care beyond the clinic with digital wellness tools that keep patients engaged with their health goals. Complement clinical care with genetics-informed lifestyle guidance and preventive health support.
Benefits
- •Improve patient engagement and adherence
- •Support preventive care initiatives
- •Reduce readmissions through lifestyle support
- •Generate additional revenue stream
- •Differentiate healthcare services
Use Cases: Patient wellness programs, Preventive care initiatives, Chronic disease management support
Premium Fitness Services
Offer genetic fitness testing and personalized training programs that differentiate your gym or wellness center. Provide members with science-backed optimization that goes beyond generic workout plans.
Benefits
- •Premium service add-on revenue
- •Improve member retention and results
- •Differentiate from competitors
- •Attract high-value members
- •Expert-validated fitness programming
Use Cases: Premium gyms, Personal training studios, Wellness centers, Sports performance facilities
The Science Behind Personalization
Polygenic genetic insights validated by expert professionals—not just algorithms
Comprehensive Polygenic Risk Assessment
Every user receives microarray-based genetic testing that analyzes hundreds of thousands of genetic variants to calculate polygenic risk scores for common health conditions, nutritional responses, mental wellness factors, and athletic traits.
Health & Disease Risk
- •Diabetes and metabolic conditions
- •Cardiovascular disease risk
- •Common cancers
- •Inflammatory conditions
Lifestyle & Performance
- •Nutrient metabolism and responses
- •Stress response and resilience
- •Athletic potential and recovery
- •Sleep patterns and quality
Powered by Middle East population-specific genetic database
Expert Validation on Every Recommendation
Unlike purely AI-driven wellness apps, every recommendation in this platform is reviewed and validated by qualified domain experts before reaching users. This human-in-the-loop approach ensures clinical-grade quality with consumer-friendly delivery.
PureHealth
Physicians
Board-certified doctors review all health recommendations and disease risk guidance
PureMind
Psychologists
Licensed mental health professionals validate all mental wellness and cognitive recommendations
PureNourish
Nutritionists
Registered dietitians review all nutrition and meal planning guidance
PureFit
Fitness Experts
Certified trainers and sports scientists validate all exercise and performance recommendations
Quality Assurance Process
- 1AI Analysis: CDSS generates personalized recommendations based on genetic data and user profile
- 2Expert Review: Domain expert reviews AI recommendations for accuracy and safety
- 3Validation: Expert approves, modifies, or rejects recommendations
- 4Delivery: Only validated recommendations reach the end user
- 5Continuous Learning: Expert feedback improves AI recommendations over time
Simple Implementation, Powerful Results
We handle the complexity—you offer premium wellness to your people
Partner Agreement
Work with our team to customize the platform for your organization. We configure product offerings, branding options, and user enrollment process to match your needs.
Timeline: 2-4 weeks
Easy Enrollment
Your employees/guests receive enrollment invitations. Simple onboarding process includes consent, health questionnaire, and genetic test kit ordering (shipped directly to users).
Timeline: 1-2 weeks per user cohort
At-Home Genetic Testing
Users receive microarray genetic testing kit at home. Simple cheek swab sample is returned via mail. Lab processes polygenic analysis for all four product domains.
Timeline: 3-4 weeks (from sample to results)
Personalized Insights
CDSS analyzes genetic results alongside user health profile to generate personalized recommendations across health, mental wellness, nutrition, and fitness domains.
Timeline: Automated (1-2 days)
Expert Review
Domain experts review and validate all AI-generated recommendations before delivery. Physicians, psychologists, nutritionists, and fitness trainers ensure quality and safety.
Timeline: 3-5 business days
Personalized Wellness Journey
Users access their validated recommendations via web platform. Ongoing updates, progress tracking, and expert-validated guidance keep users engaged with their wellness goals.
Timeline: Ongoing engagement
Support Included
Measurable Wellness Outcomes
Drive engagement, reduce costs, and differentiate your organization
Genetics-informed insights and expert validation drive sustained engagement far exceeding traditional wellness programs.
Proactive preventive care and early risk identification help reduce long-term healthcare costs for employers and health systems.
Personalized, expert-validated recommendations lead to high user satisfaction and program retention rates.
Additional Organizational Benefits
Complete Wellness Platform
Web-based platform with comprehensive features for users and administrators
For Your Employees/Guests
- Comprehensive genetic results across all four domains
- Personalized daily recommendations and action items
- Progress tracking and goal setting
- Educational content and insights
- Web-based access (mobile app coming soon)
- Secure, private health data management
- Expert support and consultation options
For Your Organization
- Admin dashboard with program insights
- Enrollment management and tracking
- Anonymized aggregate wellness metrics
- User engagement analytics
- Customizable branding options
- Dedicated account management
- Program reporting and ROI tracking
Mobile Apps Coming Soon
- •iOS and Android native apps
- •On-the-go access to recommendations
- •Push notifications for daily wellness tips
- •Enhanced tracking and engagement features
Experience the Wellness Platform
Request a personalized demo to see how our genetics-informed wellness platform can transform your organization’s wellness offerings.
Frequently Asked Questions
Common questions about our wellness platform
Partner With PurePath
Offer genetics-informed wellness that sets your organization apart
Trusted by leading organizations across the GCC • Powered by 120K+ genetic insights • Expert-validated recommendations